About
Strategia is a boutique marketing firm for luxury brands, shaping presence, reputation and relevance in a fast-evolving world. With decades of experience across some of the world’s leading names, we craft bespoke journeys that stay true to your brand’s unique essence.
BOUTIQUE PRACTICE
Our boutique practice lets us focus on what matters most: delivering personalised strategies for a select group of luxury brands. By dedicating our expertise to a more curated portfolio, we dive deep into your brand’s story. The result? Meaningful solutions that resonate in both hearts and markets.
Clients
DIGITAL PR
In today’s world, where seeing is believing, digital PR propels visibility. We bank on our clever narratives, strategic partnerships and connections with influential new-age platforms to ensure that your brand captures the right audience and remains in the spotlight, for all the right reasons.
EXPERIENTIAL MARKETING
With our deep understanding of the luxury market, we recognise the importance of creating experiences that go beyond the product. As firm believers in this approach, we craft immersive moments to forge deeper connections, like curating an exclusive book club called ‘Between the Covers—A Himalayan Book Club’ for JW Marriott Mussoorie Walnut Grove Resort & Spa, drawing upon the town’s rich literary heritage. Not only did this make for an enriching experience, but also marked a pioneering initiative, reflecting the brand’s commitment to culture and community.
FOUNDER
Sunaina Talwar Khiani
Sunaina is a seasoned business leader and former corporate executive who made the leap into entrepreneurship, fuelled by a passion for India’s evolving luxury landscape. With over 22 years of experience launching and leading iconic brands like Louis Vuitton, Salvatore Ferragamo and Condé Nast Traveller, she brings deep insight into the discerning luxury consumer. An INSEAD alumna, Sunaina’s global perspective—shaped by her time in India, Singapore, France, Canada and the UAE—adds a rich, cross-cultural lens to her strategic and operational approach in the luxury space.
Sunaina Talwar Khiani
Sunaina is a seasoned business leader and former corporate executive who made the leap into entrepreneurship, fuelled by a passion for India’s evolving luxury landscape. With over 22 years of experience launching and leading iconic brands like Louis Vuitton, Salvatore Ferragamo and Condé Nast Traveller, she brings deep insight into the discerning luxury consumer. An INSEAD alumna, Sunaina’s global perspective—shaped by her time in India, Singapore, France, Canada and the UAE—adds a rich, cross-cultural lens to her strategic and operational approach in the luxury space.
GLOBAL EXPOSURE
Our extensive experience working with iconic global brands and influential Indian names lends us the know-how of bridging the gap between international standards and local sensibilities. We’re known to adapt global best practices for niche markets, ensuring your brand stands out with quiet confidence, wherever it goes.
HOW WE DO IT
At Strategia, we follow 3 simple steps:
Design. Define. Deliver.
We design bespoke solutions to match your brand’s ethos or ‘Strategia Quotient’ (SQ). We define the path forward with precision and thought. And we deliver smart, strategic outcomes that leave behind a lasting impression.
INFLUENCER MARKETING
Influencer marketing today is essential for connection, engagement and impact. We match your brand with the right mix of ‘reel’ and ‘real’ influencers— celebrities, content creators and culture shapers, ensuring the perfect fit each time. From Kubbra Sait’s island getaway for LUX* South Ari Atoll to textile expert Deepti Sasidharan’s visit to The Ahilya Fort Heritage Hotel Maheshwar, we create moments that spark meaningful conversations.
JOIN US
We’re always excited to meet new talent.
To join us, write in at marketing@strategiaindia.com
KNOWLEDGE & EXPERTISE
Our decades of experience working with some of the finest hospitality, design, wines and spirits, automotive and luxury lifestyle brands translates into a deep knowledge of the market. We don’t just apply our expertise, but tailor it to each brand—instinctively and effectively.
LUXURY EXPERIENCES
Luxury is in the details. From curating culturally relevant moments to delivering seamless hospitality experiences built on intuition and experience, we attend to each one. For Armand de Brignac, we created a comprehensive launch plan while Chandon’s 10th anniversary was celebrated with an intimate dinner attended by tastemakers and key media. Simply put, we have the flair for curating distinctive experiences that truly celebrate your brand and bring the right people to the table.
MEDIA PLANNING
We understand that media is not merely about placement, but also about precision. It’s about being in the right place at the right time. So, we handpick media channels best-suited to your brand, employing strategic negotiations to make sure every opportunity drives real impact.
NEWS
Our strong community and deep industry insight means that you’re always the first to know about the latest developments in the business of luxury, keeping your brand ahead of the curve at all times.
OUT OF OFFICE = OUT OF THE BOX
At Strategia, we’re always thinking outside the box. Through bespoke experiences, we position your brand alongside the industry’s most influential names. For us, bespoke means creating something unforgettable. So, when Lamborghini commissioned us to offer its clientele something extraordinary, we brought celebrity Chef Gaggan Anand to Mumbai and Delhi for a series of exclusive dinners catered to the brand’s customers. From negotiations and logistics to stakeholder management, we perfected every detail, delivering a splendid culinary experience.
PARTNERSHIPS & COLLABORATIONS
In the realm of luxury, partnerships and collaborations aren’t optional, but essential. Thoughtfully crafted collaborations allow your brand to drive fresh, purposeful conversations, attract new audiences and stay culturally relevant. By aligning with the right partners, we help your brand stay on top of things, ensuring it remains culturally dynamic, exclusive and always one step ahead. For instance, we ideated and facilitated a royal collaboration between Nilaya by Asian Paints and The Belgadia Palace, bringing together the legendary heritage of Mayurbhanj with Sabyasachi for Nilaya’s stunning collection. In keeping with the need of the hour, we also orchestrated a wellness-focused collaboration with yoga expert Samiksha Shetty, for The Quorum—a private, members-only club.
STRATEGIA QUOTIENT
We’ve defined the ‘Strategia Quotient’ as the art of turning challenges into opportunities. We believe that small is special and bring this delightful idea to our select group of brands that we truly believe in. As partners in your brand’s journey, we go beyond the conventional—diving deeper, thinking smarter and delivering the kind of results you can bank on.
RELATIONSHIPS
Our network spans highly-influential editors, journalists, influencers and cultural tastemakers—relationships we’ve carefully built over many years of trust and collaboration. We tap into this exclusive circle to create meaningful traction for your brand.
STRATEGIC PR
We occupy a unique space that transcends any traditional models. Merely chasing coverage isn’t what we do. We build powerful narratives by weaving together your brand’s unique values and vision. From message-building to media mapping, we craft impactful stories that stay consistent across every media touch point, while creating the right conversations in the right circles.
THE TEAM
Meet Komal Kalwani: Senior Partner
Komal Kalwani is a hospitality professional turned luxury brand specialist with over 15 years of experience across iconic names like the Taj Group, Vogue and Condé Nast Traveller India. Her career began in business development, but a natural flair for relationship-building led her into luxury events, brand partnerships and marketing. With a nuanced understanding of the luxury hospitality space, she has worked across India and emerging markets like Sri Lanka, Maldives and Bali. Komal’s ability to balance strategy with storytelling makes her a trusted partner for brands seeking to create authentic, impactful experiences.
Meet Chahel Desai: Marketing Associate
Chahel is a marketing professional with a sound foundation in brand strategy, digital media and client communications. She has worked on social media, campaign development and brand building strategies for both emerging and established businesses, with experience at 59th Parallel and Zac Business Consultants. With an MBA from SDA Bocconi Asia Center and a multicultural academic journey across Mumbai, Sri Lanka and Milan, Chahel brings a global perspective and a structured, creative approach to every project. Her curiousity, collaborative mindset and passion for impactful storytelling shape her approach to building meaningful brand narratives at Strategia.
UNDERSTANDING THE MEDIA LANDSCAPE
With extensive experience working across both print and digital publications, we’ve developed an innate understanding of the media landscape. This gives us the edge in leveraging the right platforms for your brand’s maximum visibility and impact.
VOICES OF LUXURY
Whether it’s decoding emerging trends or staying plugged into conversations that define luxury today, we’re here to bring you closer to the people, stories and voices that are shaping our business world.
Beyond Metros
Today’s discerning consumer is no longer confined to the metros. From Jaipur to Hyderabad and Ludhiana to Kochi, aspirational and affluent audiences are reshaping the luxury market across India. For luxury brands, this means going beyond a ‘one-size-fits-all’ approach. To truly connect with this diverse audience, it's essential to understand the cultural and behavioural nuances of each region. At Strategia, we can craft strategies that reflect the complexity and potential of India’s luxury landscape, helping brands engage meaningfully, wherever their audience resides.
Sunaina Talwar KhianiEvolving Expectations
Luxury in India is no longer defined by mere possession. It’s about emotion, connection and experience. Today’s luxury consumer seeks more than a beautiful product—they want a story, a value system and a brand that mirrors their aspirations. Whether it’s a soulful retreat in the hills or a beautifully curated table setting at home, luxury has become deeply personal. At Strategia, we tap into this evolving mindset where authenticity, relevance and resonance matter more than ever and help brands show up with purpose in every interaction.
Komal Kalwani
WHAT WE DO
We build strong narratives, design standout experiences and forge partnerships that align with your vision. All so that your brand isn’t merely seen, but remembered and counted among luxury’s most iconic names.
Strategic PR Influencer Management Partnerships & Collaborations Experiential Marketing
X FACTOR
At Strategia, we bring purpose to every project and value to every conversation. We get to the heart of what your brand really needs, be that a distinctive voice, a smart solution or a fresh new way to connect and engage with your audience. Our strategy is built on strong narratives that solve real problems, while fostering a like-minded community that always grows together
YOU WORK FOR THEM
Here’s what our clients have to say:-
“I have known Sunaina from her early career days at Louis Vuitton; there are very few people in the country who have the experience, expertise and insight into the luxury industry like she does. Having worked across different segments, she has a deep understanding of the premium Indian audience and what makes them tick; this knowledge is what makes Strategia THE GO TO firm for luxury and premium brands looking to grow their business. Having worked with some of the best luxury brands in the world - she has learnt from the best and applies this to all the work Strategia does. At LOUIS XIII, I have worked closely with Strategia across multiple fronts - from PR to intimate and curated events to research & business plans - their expertise covers the entire marketing and business development gambit. I trust working with Strategia, and know they will pour in over 100% of their efforts to make a project successful.”
– Tikka Shatrujit SinghChairman, JMC (India’s Leading Luxury advisory)
“With the onset of the pandemic in March this year, we could sense the collapse of international travel leading to a complete disruption of our hotel business - that had always relied on international tourists. It was a panic situation and I realised I needed to quickly manoeuvre and reach out to new markets all over India. Strategia handheld us through this terrible situation helping us evolve a new plan to quickly get the word out before our competitors and bringing us to more stability. They kept us abreast of what was going on in the country, the latest COVID protocols and market conditions......Bringing Strategia on was the wisest call we took to steer us out of this mess”
– Nikhilendra SinghFounder & MD, RAAS Hotels
Strategia has been an important partner to us for the past 4 years, deeply understanding our brand and voice and helping us think strategically about sharing our story meaningfully and effectively.
– Yeshwant Rao HolkarPartner, Ahilya Experiences
One doesn’t need to be a client of Strategia, to appreciate their dedication and distinction. My recent experience collaborating with them on an event was exceptionally positive. A special shout-out goes to Komal for focusing on fostering a beneficial outcome for both her client and my brand. Her professional approach ensured communication was consistent, clear and responsive. This level of operational excellence truly made the collaboration a smooth and productive one.
– Ateev AnandRe-ceremonial
“Sunaina and Komal are an amazing team to work with. I have worked with them since my days at Oberoi Hotels. It was natural for me to engage with them again when we were looking at strategic initiatives at EazyDiner. They are passionate, committed and most importantly have a very high level of ownership for the brand. We continue to engage with them on multiple fronts.”
– Kapil ChopraChairman, EazyDiner India
“I’ve collaborated with Strategia for various hotels, and what truly stands out is how they treat collaborators as people and not just brands. Communication is clear and to the point, and every detail is planned to perfection. In an industry where respect is often overlooked, Strategia brings professionalism, clarity, and a much-needed human touch. Thank you Komal.”
– Insia LacewallaHospitality Consultant and a Travel Writer
“Strategia has worked with Remy Cointreau India on numerous projects across a wide spectrum that includes market research, events, and PR, to name a few. They have always delivered a high-quality product, with the team providing keen attention to detail, and with a high degree of professionalism. Strategia, with their invaluable experience in the world of Indian luxury brands and high-end travel, provide a level of insight difficult to match in a complex market such as ours. Their determination and commitment to making every project they work on a 200% success make them ideal partners for any brand.”
– Abhishek ParameswaranCountry Manager - India & Subcontinent, Rémy Cointreau
“Strategia, led by Sunaina, have come in as a great problem solver for our luxury end segments in furnishing fabrics & home decor. For AP, they have opened up new, unexplored dimensions and ways of communicating to the high-end target segment & have always been buzzing with various new value propositions for the brand in the product life cycle further. One of their many strengths is their active connection with the key movers & shakers of the luxury consumer segment & their ability to create platforms for sharp positioning of relevant products. Hoping to work more frequently with Strategia in future as well.”
– Paritosh PantGroup Brand Manager - Furnishings, Asian Paints
ZERO IN WITH STRATEGIA
Ready to shape your brand’s #StrategiaStory?
Share your details below and our team will be in touch.
marketing@strategiaindia.com
IG: @strategiaindia
Strategia India, Mumbai