What We Do

Strategic marketing campaigns for premium to luxury offerings under Asian Paints.

Results 

Sabyasachi for World of Nilaya furnishing range: Social media campaign - curated and executed hampers showcasing the best of the collection; researched and targeted 45 influencers, media, tastemakers; 95% of influencers posted; reached a combined audience of 12.8M followers.

Strategized, planned and executed a targeted brand visibility campaign at DLF Emporio - managed all aspects of the campaign including design of the installation to negotiations with the mall to hiring & training the promoter.

Strategically partnering with iconic hotels and restaurants for their furnishing design; managing outreach, negotiations/contracts, deliverables, and promoting the collaborations.

Successfully executed the first ever media dinner to reveal the Asian Paints Colour of the Year 2023; attendees included Editors, Features Editors and well established freelance journalists.