Consulted on their strategic marketing initiatives with a focus on commercial development of their IP called Foodie Awards
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Conceptualized, launched and executed a new IP for EazyDiner Prime members – The Artisanal Edit
Foodie Awards: Developed the value proposition of the IP for sponsors & partners; brought in revenue of Rs 31 lacs in under 8 months and across 2 only events.
Artisanal Edit: 14 exhibitor brands; 3 brand partnerships; Rs 2.6 lacs revenue with a 62% profit margin
