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    STRATEGIA
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    Strategic Business & Marketing Consultants
  • strategia india banner
    Build your brand ...
  • strategia india banner
    ... and your business

Who We Are

A strategic business and marketing consulting firm for premium and luxury brands in India.

Why Us?

We have a deep understanding of the Indian luxury landscape and premium consumer
We share this knowledge with you

We offer a full range of brand building services
We are a one stop firm for all your marketing needs

We believe marketing isn’t only a cost center
We deliver on ROI and commercial goals

We have extensive experience of working with the best global and Indian luxury & premium brands
We bring these best practices and learnings to all the work we do for you

We have strong relationships built over the years within media, hospitality, influencers and tastemakers
We ensure these relationships work hard for you, whether it be increasing brand visibility or driving business

Over the last few years, we have delivered strong ROI to our clients - we see clients come back and continue their engagement with us

What We Do

We are your strategic partners to help build your brand and your business. We can formulate launch plans to effectively penetrate the market. Or help you pivot your marketing strategy and establish a stronger brand. Or develop new sources of revenue for you. Services include:

Strategic Business Development.

Sponsorships, Developing New Revenue Streams, Developing New Markets.

Associations & Partnerships.

Engage and secure partnerships and alliances that help your brand with increased visibility and business growth.

Strategic PR & Communications.

Build SOV (share of voice) in leading lifestyle and online media & platforms.

Events.

Curating and Executing IPs & Luxury Consumer Experiences.

Influencer Management.

Advise and execute influencer engagement in order to meet your marketing needs and objectives

Media Planning.

Advise, plan, negotiate and execute your media needs ensuring highest ROI and cost savings.

Our Clients

View some of the work we have done for our clients.

The Team

sunaina talwar khiani strategia india founder

Sunaina Talwar Khiani, Founder

 

Sunaina is a former corporate professional turned entrepreneur with a passion for the challenging Indian luxury market. With over 20 years of experience working in various luxury categories and segments, Sunaina possesses an in-depth understanding of the premium consumer. As an established business leader, Sunaina has launched and led some of the top global brands in India, such as Louis Vuitton, Salvatore Ferragamo, and Conde Nast Traveller. With an INSEAD MBA and extensive global exposure from living and studying across different countries like India, Singapore, France, Canada, and the UAE, Sunaina is well-versed in various cultures and business practices.

 

#justsaying When not trying to grow her empire - Sunaina loves reading fiction, especially Indian authors; and watching cheesy rom coms. But her favorite downtime is spending time with her three boys - husband Karan, son Arjun and Rex (their labrador).

komal kalwani strategia india

Komal Kalwani, Senior Partner

 

Komal holds a degree in hospitality management and more than 13 years of work experience across Taj and Condé Nast inclusive of business development, sales and marketing. With an eye for detail, Komal excels in executing luxury events and has worked with marquee brands like the Taj Group, Vogue, and Condé Nast Traveller India, planning high-profile weddings and big ticket events. Komal is adept at working with various stakeholders and multitasking to deliver exceptional experiences. With a never-give-up attitude, Komal excels in building lasting relationships with clients and guests.

 

#justsaying Given the expert organiser she is - Komal gets roped into organising gatherings and weddings for friends and family, all over the world. And she bakes some killer brownies. And PS - her stalking skills on Instagram are next level - nothing is hidden for Komal!

aneri shah strategia india

Aneri Shah, Marketing Coordinator

 

A marketer with global experience in the fashion and luxury industries, Aneri has worked for Harper's Bazaar Arabia, Vogue India, and Nykaa in public relations, communications, social media, and publishing. With a multicultural background and an education in London, Aneri brings a global and Gen Z perspective to her work and is curious about different cultures, which informs her approach to strategizing for global brands. She holds an undergraduate degree in Management with Marketing from the University of London, enabling her to take a multi-faceted approach to any project.

 

#justsaying When not ensuring Strategia is up to date on Gen Z lingo, Aneri is the ultimate self-care enthusiast, whether it’s layering on a face mask while blasting her favourite music, sweating it out at the gym or meditating. Her motto is simple: when you look good and feel good, you can conquer the world.

I have known Sunaina from her early career days at Louis Vuitton; there are very few people in the country who have the experience, expertise and insight into the luxury industry like she does. Having worked across different segments, she has a deep understanding of the premium Indian audience and what makes them tick; this knowledge is what makes Strategia THE GO TO firm for luxury and premium brands looking to grow their business. Having worked with some of the best luxury brands in the world - she has learnt from the best and applies this to all the work Strategia does. At LOUIS XIII, I have worked closely with Strategia across multiple fronts - from PR to intimate and curated events to research & business plans - their expertise covers the entire marketing and business development gambit. I trust working with Strategia, and know they will pour in over 100% of their efforts to make a project successful.

Tikka Shatrujit Singh, ChairmanJMC (India's Leading Luxury advisory)

With the onset of the pandemic in March this year, we could sense the collapse of international travel leading to a complete disruption of our hotel business - that had always relied on international tourists. It was a panic situation and I realised I needed to quickly manoeuvre and reach out to new markets all over India. Strategia handheld us through this terrible situation helping us evolve a new plan to quickly get the word out before our competitors and bringing us to more stability. They kept us abreast of what was going on in the country, the latest COVID protocols and market conditions......Bringing Strategia on was the wisest call we took to steer us out of this mess

Nikhilendra Singh, Founder & MD, RAAS Hotels

Strategia, led by Sunaina, have come in as a great problem solver for our luxury end segments in furnishing fabrics & home décor. For AP, they have opened up new, unexplored dimensions and ways of communicating to the high end target segment & have always been buzzing with various new value propositions for the brand in the product life cycle further. One of their many strengths is their active connection with the key movers & shakers of the luxury consumer segment & their ability to create platforms for sharp positioning of relevant products.
Hoping to work more frequently with Strategia in future as well.

Paritosh Pant, Group Brand Manager - FurnishingsAsian Paints

Sunaina and Komal are an amazing team to work with. I have worked with them since my days at Oberoi Hotels. It was natural for me to engage with them again when we were looking at strategic initiatives at EazyDiner. They are passionate, committed and most important have very high level of ownership for the brand. We continue to engage with them on multiple fronts.

Kapil Chopra, Chairman EazyDiner India

Strategia has worked with Remy Cointreau India on numerous projects across a wide spectrum that includes market research, events, and PR, to name a few. They have always delivered a high quality product, with the team providing keen attention to detail, and with a high degree of professionalism. Strategia, with their invaluable experience in the world of Indian luxury brands and high-end travel, provide a level of insight difficult to match in a complex market such as ours. Their determination and commitment to making every project they work on a 200% success make them ideal partners for any brand.

Abhishek Parameswaran, Country Manager – India & SubcontinentRémy Cointreau